PRIVACY POLICY

Last updated: October 10, 2024

This Privacy Policy describes how BODY CORE STUDIOS LLC and its affiliates, brands, and studios (collectively “we,” “us,” “our”) collect, disclose, and use personal information. This Privacy Policy applies to personal information we collect online, including via our websites, applications, and other online platforms or services (collectively “Online Services”), or any other product or service where this Privacy Policy is displayed, and offline, including our physical locations and studios, and programs and events operated by or in partnership with us. Depending on your relationship with us and/or the service(s) you obtain from us, a separate or additional privacy policy may be provided and apply to you. For purposes of this Privacy Policy, the term “personal information” has the same meaning as the equivalent term defined under applicable laws and does not include certain types of information, such as publicly available information or de-identified information.

We encourage you to read this Privacy Policy carefully and review it regularly for any updates to better understand how we handle your personal information.

Summary of this Privacy Policy

This section summarizes the Privacy Policy, which describes our data handling practices in more detail below, and is intended to provide a quick reference related to our collection and use of your personal information.

  • What Personal Information We Collect. We may collect the following categories of personal information from and about you: Identifiers; Characteristics of protected classifications under certain state or federal law; Commercial information; Internet or other electronic network activity information; Payment information; Biometric information; Geolocation data; Professional or employment-related information; and Sensitive personal information.

  • How We Collect and Use Your Personal Information. We typically collect personal information directly from you, including via cookies or other tracking technologies, but we may also collect information about you from our business partners, vendors, or other third parties. We use this information consistent with this Privacy Policy to: provide you with our products and services; improve and develop new offerings, features, and services; maintain our business relationship with you, including customer correspondence or other modes of communication; promote our products and services and otherwise serve advertising and marketing campaigns; comply with applicable laws or legal requirements; or for other purposes with your consent.

  • How We Protect and Retain Your Personal Information. We use reasonable security measures that are designed to protect your personal information; however, no system of transmission or storage of data can be 100% secure and we cannot guarantee the absolute security of your information. We retain your personal information for as long as is reasonably necessary to fulfill the purpose(s) for which it was collected or as otherwise required to be retained under applicable law.

What Personal Information We Collect

We may collect the following categories of personal information from and about you:

  • Identifiers, such as name, email address, IP address;

  • Characteristics of protected classifications under certain state or federal law, such as your age and gender;

  • Commercial information, such as products or services purchased, obtained, or
    considered;

  • Internet or other electronic network activity information, such as information
    regarding your interaction with our Online Services;

  • Payment information, such as credit or debit card number and other payment or financial information;

  • Geolocation data, such as information collected through GPS technology;

How We Collect Your Personal Information

We may collect personal information from different sources, which include:

  • Directly from you, such as when you complete forms, register or purchase products and services, sign up to receive emails or text messages, contact us, book or attend a session, use connected equipment in our studios, make a payment, visit our Online Services or our physical locations, studios and events, or otherwise provide permission(s) for our applications or other online platforms to access certain information on your device;

  • Indirectly from you, including when you interact with our Online Services, such as when certain information is automatically collected using online tracking technologies, such as pixels, cookies, and web beacons, or when you use Wi-Fi services provided by us in our physical locations or studios;


  • From our business partners, such as when we collaborate or co-sponsor events with other businesses with which we partner;

  • From our vendors, such as our service providers that collect your personal information on our behalf, including data analytics companies; and

  • From third parties and other sources, such as social media platforms and online advertising networks, or from third parties which may provide your contact information via the ‘refer a friend’ function in our Online Services.

How We Use Your Personal Information

We may use or disclose the personal information we collect for different purposes, which may include one or more of the following business purposes:

  • To provide or improve our products and services or to fulfill the purpose(s) for which your information is collected, including providing you with information, products or services that you request;

  • To process payment or financial transactions, including to facilitate new product orders or process returns;

  • To analyze your use of our products and services, including how you interact with our Online Services, in order to improve the same, personalize your experience and provide recommendations, customize advertising and marketing campaigns, and otherwise to better understand your needs;

  • To respond to your requests or questions, such as when you reach out to us using our “Contact Us” page and otherwise when you interact with us;

  • To communicate with you, including to provide you with email alerts, event registrations and other notices concerning our products or services, or events or news that may be of interest to you;

  • To contact you regarding scheduling, class or session reminders;

  • To market and advertise to you, including sending promotional communications via email, text messages, push notification, or other means, to show you advertisements on the Online Services, social media, and other platforms or websites for products and/or services tailored to your interests;

  • To conduct or provide other programs, such as surveys, contests, or promotional campaigns;

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections;

  • As necessary or appropriate to protect the rights, property or safety of us, our clients or others;

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;

  • As described to you when collecting your personal information;

  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred; and

  • For any other purpose for which you provide consent, or as otherwise required or permitted by law.

To the extent we collect your sensitive personal information, we do not use or disclose such information for purposes other than those permitted under the applicable laws.

Your Privacy Rights

Depending on applicable laws or the jurisdiction you reside in, you have certain rights regarding your personal information, which may include the right to:

  • Access, know about, or confirm processing of your personal information, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom the business discloses personal information, and the specific pieces of personal information the business has collected about the consumer;

  • Correct inaccurate personal information we maintain about you;

  • Delete your personal information;

  • Receive a copy of your personal information in a portable format, where technically feasible;

  • Opt-out of the “sale” or “sharing” or “targeted advertising” (as these terms are defined under privacy laws applicable to you);

  • Appeal, in connection with a decision made regarding your privacy rights request; and

  • Limit the use and disclosure of sensitive personal information.

Some of these rights may be limited when certain exceptions are provided under applicable laws, including to complete a transaction or to comply with a legal obligation. You will not receive discriminatory treatment for exercising your privacy rights.

Retention of Your Personal Information

We retain your personal information for no longer than is reasonably necessary to fulfill the purposes described in this Privacy Policy or any other notice provided to you at the time your personal information is collected, and to comply with our legal obligations.

Children’s Privacy

Our services are not directed to or intended for use by individuals under the age of 13. We do not knowingly collect personal information from individuals under the age of 13.

Third-Party Website

To the extent our website may link to a third-party website, and if you should use such links, we are not responsible for the content of any third-party website, nor for the data collection or handling practices of such third party, as we do not control such sites.  We encourage you to review the privacy policy of any such third-party website.

Cookie Policy

We use tracking technologies, such as pixels, cookies, and web beacons to ensure that those using our Online Services have the best possible experience. For more information about our cookie practices, please refer to our Cookie Policy.

Do Not Track

Some web browsers allow “Do Not Track” signals or settings, which may allow you to request that you do not want certain information about your web page visits tracked and collected across websites. We do not honor “Do Not Track” signals or settings.

Changes To This Policy

We may revise or update this Policy from time to time, including as required under applicable laws. Updates to this Privacy Policy will be reflected in the “last updated” date, above.

Contact Us

If you have any questions about this Privacy Policy, or have concerns, please email us at hello@bodycorestudios.com or contact us at: Phone: (248) 759-0100.


BODY CORE STUDIOS
45575 Mound Rd Shelby TWP, MI 48317
Attention: Privacy